Woot! gets bought by Amazon.com

For all you bearders out there that know me, you know I'm a sucker for a good deal. I don't mind if it's from Steam Sales, or some sort of tapdancing midget promising endless wealth if I 'carry this bag over to the guy by the corner', if there's a deal, I want to be a part of it. It seems Amazon's doing the same, buying the 'deal of the day' masters, Woot.com. Now, I'm not always one to enjoy overlords buying out the little guy, but in this case, I'll let it pass. It seems Woot's CEO, Matt Rutledge, feels the same. Here's a snippet of his formal company-wide email to his investors and employees:

We are excited about doing this for all sorts of reasons. One, our business model is so vague that there’s no way Amazon can possibly change what it is we’re truly doing: preparing the way for the rise of the Lava Men in 2012. Also, our deal means that Jason Toon will finally be released from that Mexican jail owned by Zappos honcho Tony Hsieh. No, don’t lie, Tony, we’ve seen the paperwork. And we need a powerful ally in case Steve Jobs finally breaks down and comes after us for all our Apple jokes over the years. Don’t think of it as a buyout; think of it as NATO!

Two things here: 1) Congratulations to Woot.com and their employees for the fantastic news, and 2) I think Brian and I both agree that if Amazon comes a knockin', we'll sell out in a heartbeat. However, don't think of it as selling out, think of it as broadening our global market!*

*by selling out