'The Gift' is an absolutely brilliant short film directed by Carl Erik Rinsch, who you may also know as 'that guy that did that robot parkour spec commercial for Reebok.'
While the film itself is fantastic, the presentation is... interesting to say the least. Bobby Solomon puts it best:
This is one of the coolest short films I’ve seen in a while presented in one of the most obnoxious ways I’ve ever seen. Erik Rinsch ... has created his first short film which I think is exclusively for Phillips, thus the shitty TV around the video.
It's not terribly atrocious if you fullscreen the video. He also points to /Film's post about a potential bidding war for the feature film that Rinsch already has already completely planned out and packaged up.